April 2, 2024

The Law of Familiarity

“Those who have served well gain an excellent standing and great assurance in their faith in Christ Jesus.” – 1 Timothy 3:13 Today I am sharing the second of two principles that you can use to measure the impact of your service. The first was the law of reciprocity, meaning what goes around comes around. The more generous and selfless we become, and serve as God leads us, the more we will receive in due time. The second principle is the law of familiarity, which states that people tend to choose what’s familiar rather than what’s better. My college marketing class taught me this.  During a road trip, let’s say one of the children has to go to the bathroom. Once you exit the highway, there are two places you can go, so you decide that while you are stopped you should grab some lunch. The first option is a

Read More »

Receive your daily eDevotional

Don't miss new updates in your email!