|Over the next few days, I will focus on what I call the Golden Trinity, which are the greatest heavenly treasures found in God’s Word. They are 1) Favor with God and Man; 2) Wisdom; and 3) Faith. If you follow this Scripture, your life will never be the same. Favor with God and man is a treasure that can create opportunities and give people a second chance in life. It is beneficial for us to have favor with God and others. In the world of business, this is known as goodwill. When business owners decide to sell their company, be it publicly or privately, the number one thing buyers look at besides profits is goodwill.
A story of goodwill involves the Tylenol brand, back in the 1980s. Several people died when they took cyanide-laced Tylenol in the Chicago area triggering a nationwide recall of the product. Tylenol felt confident that it was localized to one area, but they made this epic choice of spending the equivalent of billions of dollars by taking every bottle off the shelf nationwide. They replaced them with fresh Tylenol and added a silver foil covering to prevent any tampering. This was their way of saying these bottles don’t have any poison in them. Consumers understood what Tylenol did and the company exhibited positive goodwill for its handling of the crisis.
Friend, branding, customer loyalty, employee relationships, and intellectual property are all components of goodwill. Right now, no matter what nation you call home, we are consistently experiencing personal and business goodwill both positive and negative. As God’s people, no matter what is going on in the economy, we always benefit from favor with God and man. All we have to do is ask for it!