When Jesus began preaching the idea of serving the least of these, it was not the norm. In Jesus’ day, He was in Palestine in the region of the Roman Empire that really nobody cared about. It was the outskirts … it wasn’t really an economic zone, and it was just a buffer between Roman Empire and Persia. In the Roman world, Rome was obviously at the heart of the city. And in Rome, it was all about glory and fame. Romans believed that living the biggest life possible — being the most famous and most remembered person ever —  was the greatest thing you could do. They believed, if I could do so many great things in my life, that people say my name forever, then I attain a sort of like an immortal life. The idea was that immortality could be achieved through glory.