The Business of Good Will

The Business of Good Will

“May the favor of the Lord our God rest on us; establish the work of our hands for us — yes, establish the work of our hands.“ – Psalms 90:17 In the course of buying or selling a business, you certainly assess the income, but you also examine what is known as goodwill. The business of goodwill refers to intangible assets such as your customer base and product popularity. What is the culture of your company? What is the perception of leadership among the employees? Does this company have a bright future? I have a memorable story of goodwill when we started our first church in Orange, California. We were a group of young people who wanted to start a church, but we had no resources. There was a building we were interested in, but property management wanted thousands of dollars a week. It was totally out of our price

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