The Importance of Showing Up

“Therefore, as God’s chosen people, holy and dearly loved, clothe yourselves with compassion, kindness, humility, gentleness and patience. Bear with each other and forgive one another if any of you has a grievance against someone. Forgive as the Lord forgave you. And over all these virtues put on love, which binds them all together in perfect unity.” – Colossians 3:12-14 Let me ask you a thought-provoking question: How do you create a profitable gym that isn’t necessarily successful by traditional standards? Planet Fitness answered this years ago by redefining what success meant for their business model. Instead of focusing on packed gyms and members reaching fitness goals, they realized the real profits came from people who sign up—but may never actually go. Fewer active members means less upkeep and more profit from monthly fees. By selling the dream of fitness, Planet Fitness built a business where profitability didn’t depend on