The Law of Familiarity

“Those who have served well gain an excellent standing and great assurance in their faith in Christ Jesus.”

– 1 Timothy 3:13

Today I am sharing the second of two principles that you can use to measure the impact of your service. The first was the law of reciprocity, meaning what goes around comes around. The more generous and selfless we become, and serve as God leads us, the more we will receive in due time. The second principle is the law of familiarity, which states that people tend to choose what’s familiar rather than what’s better. My college marketing class taught me this. 

During a road trip, let’s say one of the children has to go to the bathroom. Once you exit the highway, there are two places you can go, so you decide that while you are stopped you should grab some lunch. The first option is a great rib joint with a five-star Yelp rating, claiming to have the world’s best ribs. On the other side of the street is a McDonald’s. Most people would choose McDonald’s 99% of the time. This is because they know exactly what to expect. The law of familiarity is in action here!

Friend, a person’s achievement in life is determined by the quality and quantity of their service. Is it possible to serve with all your heart, but your marriage, or your relationships aren’t doing well? Pay attention to your familiar behaviors, your service may be poor. God can always help us improve! You don’t have to become offended, you just have to get better. You’re already doing the hard part if this principle holds true, so take a look in the mirror. With just a little tweak and assistance from the Holy Spirit, you can multiply the impact of your service ten-fold, thirty-fold, hundred-fold. 


Father, ensure that my familiar actions are carried out with excellence!


Is it offensive to you when someone makes suggestions on how your service can be improved?

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